Meggan McCarthy

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Tebogo Motsepe, Head: Brand and Client Insights: Nedbank CIB, was a speaker at the Nedbank IMC Conference on 29 July. His topic was: ‘The Matrix. Fate vs. free will for marketers’. He said organisations are paying increased attention to the efforts of marketing teams. This level of scrutiny brings a desire to please internal stakeholders. …

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix Read More »

TikTok-Launches-New-Ad-Option-For-Brands-To-Sponsor-User-Generated-Content

TikTok Launches New Ad Option For Brands To Sponsor User-Generated Content

TikTok is excited to officially launch Spark Ads. Adding weight to the current belief that creator content is one of the biggest draws for consumers today, TikTok is empowering brands to effortlessly team up with TikTok content that is already trending. Advertisers can now directly seek creators’ approvals to sponsor their videos. Having recently launched …

TikTok Launches New Ad Option For Brands To Sponsor User-Generated Content Read More »

YouTube Festival Highlights New Offerings For Advertisers And Platform Trends

YouTube Festival Highlights New Offerings For Advertisers And Platform Trends

The recent virtual YouTube Festival highlighted new offerings for advertisers to connect with consumers as well as unique insights into the platform and the budding community of African creators and artists. Alex Okosi, Managing Director, YouTube EMEA Emerging Markets, mentioned that the pandemic forced people worldwide to tap into their creative, entrepreneurial and social skills. …

YouTube Festival Highlights New Offerings For Advertisers And Platform Trends Read More »