Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Tebogo Motsepe, Head: Brand and Client Insights: Nedbank CIB, was a speaker at the Nedbank IMC Conference on 29 July. His topic was: ‘The Matrix. Fate vs. free will for marketers’. He said organisations are paying increased attention to the efforts of marketing teams. This level of scrutiny brings a desire to please internal stakeholders. …

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