Social media

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TikTok Launches New Ad Option For Brands To Sponsor User-Generated Content

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TikTok is excited to officially launch Spark Ads. Adding weight to the current belief that creator content is one of the biggest draws for consumers today, TikTok is empowering brands to effortlessly team up with TikTok content that is already trending. Advertisers can now directly seek creators’ approvals to sponsor their videos. Having recently launched …

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YouTube Festival Highlights New Offerings For Advertisers And Platform Trends

YouTube Festival Highlights New Offerings For Advertisers And Platform Trends

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The recent virtual YouTube Festival highlighted new offerings for advertisers to connect with consumers as well as unique insights into the platform and the budding community of African creators and artists. Alex Okosi, Managing Director, YouTube EMEA Emerging Markets, mentioned that the pandemic forced people worldwide to tap into their creative, entrepreneurial and social skills. …

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SA Brands Can Embrace Authenticity With Launch Of TikTok For Business

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According to Scott Thwaites, Head of Emerging Markets at TikTok Global Business Solutions, brands who want to be successful today and, in the future, must without question act authentically and with purpose. Consumer behaviour is ever-changing, but several changes we have seen recently have and will alter the way brands do business and approach advertising. …

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Study Reveals That Social Media Platforms Help Accelerate Economic Growth And Opportunity Across Africa

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The African continent is heavily reliant on its small and medium-sized enterprises, which are the backbone of the economy. As many countries across the continent have embarked on their digital transformation, a study conducted by Genesis Analytics shows that digital platforms can play a key role in the continent’s development. The study was conducted in …

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