Month: August 2021

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Tebogo Motsepe, Head: Brand and Client Insights: Nedbank CIB, was a speaker at the Nedbank IMC Conference on 29 July. His topic was: ‘The Matrix. Fate vs. free will for marketers’. He said organisations are paying increased attention to the efforts of marketing teams. This level of scrutiny brings a desire to please internal stakeholders. …

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix Read More »

TikTok-Launches-New-Ad-Option-For-Brands-To-Sponsor-User-Generated-Content

TikTok Launches New Ad Option For Brands To Sponsor User-Generated Content

TikTok is excited to officially launch Spark Ads. Adding weight to the current belief that creator content is one of the biggest draws for consumers today, TikTok is empowering brands to effortlessly team up with TikTok content that is already trending. Advertisers can now directly seek creators’ approvals to sponsor their videos. Having recently launched …

TikTok Launches New Ad Option For Brands To Sponsor User-Generated Content Read More »