Month: June 2021

SA Brands Can Embrace Authenticity With Launch Of TikTok For Business

According to Scott Thwaites, Head of Emerging Markets at TikTok Global Business Solutions, brands who want to be successful today and, in the future, must without question act authentically and with purpose. Consumer behaviour is ever-changing, but several changes we have seen recently have and will alter the way brands do business and approach advertising. …

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Study Reveals That Social Media Platforms Help Accelerate Economic Growth And Opportunity Across Africa

The African continent is heavily reliant on its small and medium-sized enterprises, which are the backbone of the economy. As many countries across the continent have embarked on their digital transformation, a study conducted by Genesis Analytics shows that digital platforms can play a key role in the continent’s development. The study was conducted in …

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