Year: 2021

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Ways For Marketers To Take Back Control Of Their Work And Navigate The Matrix

Tebogo Motsepe, Head: Brand and Client Insights: Nedbank CIB, was a speaker at the Nedbank IMC Conference on 29 July. His topic was: ‘The Matrix. Fate vs. free will for marketers’. He said organisations are paying increased attention to the efforts of marketing teams. This level of scrutiny brings a desire to please internal stakeholders. …

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TikTok-Launches-New-Ad-Option-For-Brands-To-Sponsor-User-Generated-Content

TikTok Launches New Ad Option For Brands To Sponsor User-Generated Content

TikTok is excited to officially launch Spark Ads. Adding weight to the current belief that creator content is one of the biggest draws for consumers today, TikTok is empowering brands to effortlessly team up with TikTok content that is already trending. Advertisers can now directly seek creators’ approvals to sponsor their videos. Having recently launched …

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YouTube Festival Highlights New Offerings For Advertisers And Platform Trends

YouTube Festival Highlights New Offerings For Advertisers And Platform Trends

The recent virtual YouTube Festival highlighted new offerings for advertisers to connect with consumers as well as unique insights into the platform and the budding community of African creators and artists. Alex Okosi, Managing Director, YouTube EMEA Emerging Markets, mentioned that the pandemic forced people worldwide to tap into their creative, entrepreneurial and social skills. …

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Businesses Still Need To Comply With The POPI Act By 1 July

Businesses Still Need To Comply With The POPI Act By 1 July

All South African businesses need to ensure that they are compliant with the Protection of Personal Information Act (POPIA), also known as the POPI Act, by 1 July 2021. According to Safee Siddiqi, a Senior Associate at Gunston Strandvik Inc, confusion arose when the Information Regulator published a notice amending the commencement date in respect …

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SA Brands Can Embrace Authenticity With Launch Of TikTok For Business

According to Scott Thwaites, Head of Emerging Markets at TikTok Global Business Solutions, brands who want to be successful today and, in the future, must without question act authentically and with purpose. Consumer behaviour is ever-changing, but several changes we have seen recently have and will alter the way brands do business and approach advertising. …

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Study Reveals That Social Media Platforms Help Accelerate Economic Growth And Opportunity Across Africa

The African continent is heavily reliant on its small and medium-sized enterprises, which are the backbone of the economy. As many countries across the continent have embarked on their digital transformation, a study conducted by Genesis Analytics shows that digital platforms can play a key role in the continent’s development. The study was conducted in …

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